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L.G.R X SAN GREG

An exclusive collaboration celebrating design, taste, and carefree living

An exclusive collaboration celebrating design, taste, and carefree living—the Joie de Vivre that comes from simple gestures, like sipping a glass of wine during an aperitivo or wearing something beautiful that makes you feel good.

The iconic hexagonal design of the L.G.R Zanzibar sunglasses has been reimagined in a limited-edition colorway: a Havana Maculato frame paired with pink photochromic lenses, evoking the distinctive hues of the iconic San Greg rosato wine.

The limited edition

Entirely handcrafted in Italy by skilled artisans, these sunglasses combine refined style and functionality: a lightweight Havana Maculato cellulose acetate frame, hand-polished, and photochromic tempered mineral glass lenses in Light Pink—an elegant nod to the delicate color of the San Greg rosato.

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THE INSPIRATION

A color further enhanced by the transparent ribbed bottle, born from one of the final sketches by Massimo Vignelli—one of the masters of Italian design in the world—and revisited by the creative duo Ferolla-Reina.

A wine with a strong identity and a uniquely alluring character, perfectly aligned with the design and stylistic vision of L.G.R, expressing the finest of Made in Italy.


The case is also exclusive, crafted in genuine leather in a delicate beige color with the engraved logo L.G.R for SAN GREG, which also personalizes the cleaning cloth. The frame itself is embellished with gold stamping featuring both the L.G.R and SAN GREG logos.

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"Our San Greg rosato was created with the idea of reclaiming the aperitivo hour and restoring its original charm. For this reason, great attention was given to every detail: the delicate pink color, the elegant lines of the bottle, the label with a Dadaist feel, and the masterful use of color, along with exceptional drinkability. A perfect product to share with friends at sunset.

It was precisely from this vision that the idea of collaborating with L.G.R was born, to propose the most unusual of pairings: a glass of wine and a pair of sunglasses, to fully enjoy those small moments of relaxation at the end of the day."


– Ella Capaldo, Creative Director of Feudi di San Gregorio

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“This collaboration was born from the desire to unite two Italian excellences in a unique experience: on one side, the artisanal mastery and timeless design of our eyewear, on the other, the sophisticated elegance of the new San Greg rosé by Feudi di San Gregorio. We wanted to create something that went beyond the simple product, a true celebration of Italian refinement in all its forms. The pink lenses, inspired by the delicate color of the rosé, are a detail that encapsulates the essence of this synergy, blending vision and taste, style and flavor in perfect harmony.”


– Luca Gnecchi Ruscone, CEO L.G.R